Renovatio’s useful apple cider vinegar, out there in 500 ml bottles, was not too long ago launched and can be found in 1,065 retailers throughout Australia – notably at Woolworths supermarkets.
The products marked various firsts for its portfolio – first of all, as a liquid-shaped product or service and next, putting Renovatio in a new aisle or category in the grocery store.
Dr Vincent Candrawinata, founder and technical director at Renovatio, explained to NutraIngredients-Asia it was an opportune time to build the new product:
“When Woolworths did their annual evaluation, they ordinarily launch an official assertion on what they are making an attempt to realize. At the very same time, we were seeing the development of the healthful pantry aisle – it started out with two little shelves and one particular aspect of the aisle, to two dealing with aisles now.
“In all around September and October , Woolworths contacted us and see if we can utilize our technologies into some of the pantry staples like salad dressing or sauces.”
What does the science say?
The investigate group subsequently done a handful of experiments of their very own to integrate their patented engineering in distinctive sauces this sort of as sweet chilli, tomato ketchup and salad dressing, but finally concluded on apple cider vinegar.
They uncovered that their activated phenolics was in a position to elevate the added benefits in apple cider vinegar owing to it being “a pretty substantial-efficiency antioxidant due to the fact of the large absorption or bioavailability.”
Apart from the anti-inflammatory residence that activated phenolics is recognised for, apple cider vinegar incorporates pre- and probiotic information that supports digestive wellbeing, pounds reduction and tackles problematic skin issues.
1 of its studies included a 3-weeks’ demo executed with 25 respondents pertaining to the result of consuming their apple cider vinegar – both topically and orally – on pores and skin care.
“Of respondents with pores and skin situations which includes itchiness, soreness, and stinging – 100% reported sizeable enhancements with 59% reporting that it cleared these ailments totally,
“Of respondents with pores and skin difficulties that effect their conclusions on clothes, operate, social and leisure inside of their day-to-day life 55% saw it fix their pores and skin considerations completely. 90% of respondents who had important effects to their day to day existence noticed it diminished to a minimal impression.”
Unique providing proposition
Candrawinata explained that most apple cider items in the industry normally contained only “remaining fibre from processing the [apple cider] vinegar.”
“We’re hoping that [our activated phenolics] can not only maintain the added benefits of apple cider vinegar, but further enhance our gut and digestive wellness function. 70% of our basic wellness which include our immune process, pores and skin wellbeing, electricity ranges originate from our gut health.
“So we’re striving to also construct a regimen for folks to incorporate this in their daily lifetime. Some people today could not like getting tablets or powder, so this is in essence yet another way to supply our activated phenolics to people with diverse life,” he included.
Renovatio’s apple cider vinegar solution can be taken topically by mixing it with h2o in baths, or taken orally as a shot, blended into smoothies or water, or topped on salads.
He now hopes the innovation will provide as a springboard for the brand to expand to South East Asia.
“One particular of the fantastic things about Australian products and solutions is that the significant stage of benchmarks and demanding high-quality established by the regulatory bodies.
“I consider that is the cause why other markets these as Indonesia, Singapore, Malaysia, China, Taiwan, Vietnam, they like Australian solutions in standard, due to the fact they believe in the quality of the solutions.
“Hopefully this translates into our apple cider vinegar simply because Australia is closer to Singapore or Indonesia to import goods when compared to from the U.S,” he reported.
Going back again to the (grass)roots
Renovatio claimed that the position it usually takes when it comes to product enhancement is “real products and solutions with real science that performs.”
In addition, Candrawinata emphasised the great importance of item accessibility.
“I never head if people today affiliate our brand name with remaining a essential brand name, mainly because I don’t want men and women to assume that our brand is an pricey or magnificent manufacturer and then not really using it. If you imagine we’re a essential brand, permit us be the foundation of your overall health – a thing that you consider each individual day,” Candrawinata said.
When it arrives to how consumers accessibility the manufacturer, Candrawinata also disclosed that he would like to produce a “grassroots movement”, where his clients can responses with “person-generated content material [on the brand’s social media platforms]” and by means of his weekly podcast present for the model.